

No
holdover guesswork. No ground shrinkage. No excuses.
Size him up and put him down with
DOA.
Dramatically
extend your effective range and judge a buck’s trophy quality in record time with new Dead On Accurate™ (DOA)
reticle technology featuring the Rack Bracket. Its extended-yardage aiming points enable you to shoot with
lethal precision out to 600 yards with a centerfire rifle (DOA 600) or 250 yards with a muzzleloader (DOA 250).
Rack Bracket reference lines help you accurately gauge the size of whitetail and mule deer antlers at distances
that make it difficult with standard optics. It all adds up to drop-dead certainty, and fewer excuses, at the
moment of truth. For 2009, we’re offering our new, recoil-proof, glass-etched DOA reticle on a broad range of
riflescopes to handle virtually any hunting situation.

Rack Bracket
System. At full magnification, extended yardage crosshairs measure 24”, the tip-to-tip distance between an
average mule deer’s ears. The hash marks on each crosshair indicate the distance between an average whitetail’s
ears. Use these known measurements to judge a buck’s rack. Also, if the ears fit, you know the approximate
range.



Look for this Logo
DOA reticles
available on select products for 2009.
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